What you do matters; why you do it matters more.
Behind any successful organization is a mindset and culture focused on the why. Strategy execution is part of the daily routine.
Behind every innovation is first principles thinking; the ability to peel back the layers and see things from a different perspective.
Quick learning cycles are cherished. Data, in context, drives decision making.
How we discover and deliver the next right thing will vary, but why we want to is our common foundation.